The job files
Five campaigns run by people in this network, across finance, beverages, e-commerce, real estate and home security. Client names are covered. Every number is exactly as reported.
- Years in agencies
- 10+
- Categories worked
- 11
- Industry awards
- 2
Released files
3 of 5 / full detail
National crypto adoption campaign, finance
We turned a financial product into a status symbol by asking India one question in its own slang.
- App downloads driven
- 3,000,000+
- Impressions
- 11,665,500
- People reached
- 9,940,000
- Mentions earned
- 74,000
Open the file →
Purpose campaign at altitude, beverages
A water brand that owed everything to a melting mountain range, made to actually pay it back.
- Earned media reach
- ₹12 crore
- Press articles, unpaid
- 200+
- Impressions on one platform, one day
- 5,000,000+
- Households given water access
- 150+
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Sale-event recall campaign, e-commerce
A life-size box in a Gurugram mall, wired to a retargeting stack and hosted by a film star.
- Categories promoted
- 4
- Media layers, sequenced
- 3
- Channels
- Offline + digital
Open the file →
Held back
2 of 5 / summary onlyThese two are shown in full on a call, unredacted, with the work and the numbers behind them. They are not published because the brands are identifiable from a single frame.
The unredacted version takes one call and about forty minutes.
Faces on, NDA if you want one, no deck. You see who made the work, what the brief actually said, what went wrong, and what it cost.
Categories worked
Schedule BEleven categories in ten years. If yours is not on the list, that is usually an advantage. Category orthodoxy is the thing most campaigns die of.