Six line items. Take any of them, in any combination.

There are no packages, no tiers and no bronze-silver-gold. You buy the lines you actually need, priced per job, and you can stop after one.

Build your scope How pricing works

Not on this invoice

Minimum three-month retainer
Onboarding fee
Mandatory strategy phase
Markup on media and production
Notice period to leave

Line 101

Strategy & positioning

The insight the whole campaign hangs on, plus the positioning line and the reason to believe it.

← When the work keeps coming out generic and nobody can say why.

Included

Category and competitor teardown
Audience truth, not a persona deck
Positioning line and rationale
Channel architecture
Written as a page, not forty-two slides

Line 102

Creative & campaign

The idea, the lines, the assets, and the versioning underneath them.

← When you have a budget and a date and nothing worth putting behind them.

Included

Campaign idea and territory
Key visual and copy system
Films, statics, social formats
Topicals, memes and reactive work
Adaptation across every placement you buy

Line 103

Film & content production

Broadcast-standard down to nine-second-standard, from the same team.

← When production quotes come back at three times what the media plan can carry.

Included

Brand films and DVCs
Product and performance creative
Social-first vertical content
Creator-style content at volume
Edit, grade, sound, cutdowns, subtitles

Line 104

Performance media

Buying built against the purchase journey rather than against a dashboard.

← When spend is going up and the blended number is not moving.

Included

Sequential and personalised journeys
Demographic and retargeting layers
Creative testing framework
Weekly reporting that says what to do next
Full account access, always yours

Line 105

Creator & influencer

A live network, negotiated directly, with no middle layer taking a cut of a cut.

← When influencer spend feels like a tax you pay for no measurable reason.

Included

Creator selection against the brief, not a rate card
Direct negotiation and contracting
Brief and content direction
Amplification and whitelisting
Post-campaign performance read

Line 106

AI marketing systems

The workflows and agents that make your own team faster. Built into your stack, documented, handed over.

← When your team is being told to “look into AI” and nobody has the time.

Included

Content and versioning pipelines
Brief-to-first-draft workflows
Reporting and insight automation
Asset localisation at volume
Written documentation your team can run without us

Where the AI actually goes

Note to file

Machines do the grinding. People do the deciding. Mix those up and you get slop.

Every agency now claims to be AI-native and most mean they have a subscription. Here is the actual split we work to, and you are welcome to hold us to it.

AI does: versioning and resizing, language localisation, cutdowns and subtitles, first-pass desk research, competitive scraping, reporting assembly, transcription, asset tagging, variant generation for testing.

People do: the strategy, the idea, the line, the casting, the final cut, the client call, and every judgement about whether a thing is actually any good.

The reason this is cheaper is not that the thinking got automated. It is that the twenty hours of mechanical work around each idea stopped being billed as if it were thinking.

Pick your lines.

Ninety seconds, and you get a real statement of work back.

Build your scope Book a call instead